Get Nigel’s Opinion

This might seem an obvious question until you try and put the answer into words. Marketers talk abou...

OK, maybe that title is a little misleading. Rock star advertisers usually get awarded Lions at Cann...

I was not surprised to see that The Future of Creativity finds that 83% of brand and agency marketer...

In his recent presentation as part of the IPA's 3rd Age of Effectiveness Les Binet stated,"Most of t...

In his recent article on Mumbrella, "The forgotten 'P' of marketing," Ryan France references the 'sp...

I recently found an academic paper that suggests advertising raises the willingness to buy a brand a...

I recently came across this post on LinkedIn about how Airbnb's shift to brand building advertising ...

A paper which starts with the statement, "Advertising often aims at creating and reinforcing brand d...

Brands act as a mental shortcut for decision making, built up over time from direct and indirect lea...

Take the chart from my post about how purchase decisions are made, wrap it into a circle, and you ge...

This title of this post could equally well apply to Erik DuPlessis, a unique human being who is sadl...

This post has been edited for clarity but otherwise largely remains in its original form. ...

This post was written in 2009, but I believe that the issues discussed are still valid. The post pre...

This post from 2007 highlights one of the most important but I suspect undervalued ways in which adv...