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I was not surprised to see that The Future of Creativity finds that 83% of brand and agency marketer...

A large amount of our knowledge is implicit. We did not set out to learn something, but somehow it e...

There is a lot of evidence that much of our decision making is intuitive. We respond intuitively rat...

Interventions in people's choice architecture can nudge people into behaving in more desirable ...

In the movie The Last Samurai, Nobutada offers Nathan Algren some advice when the latter is repeated...

For years marketers have been arguing about whether brand attitudes lead to behavior, or behavi...

Never have we had such vast quantities of data readily available for analysis. If one is not careful...

There is an overriding desire that pervades the business world: a desire for certainty. I understand...

In her Sonnet 43 Elizabeth Barrett Browning asks, "How do I love thee?" and counts the ways she does...

I am always amazed at the power of a good meme, but the idea that humans have an attention span shor...

After a dinner at which I sounded off about the inability of big companies to innovate, my friend se...

Today we are drowning in a sea of data. Companies the world over are using machine learning and algo...

This post has been edited for clarity but otherwise largely remains in its original form. ...