There is a lot of evidence that much of our decision making is intuitive. We respond intuitively rat...
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Are brand buyers loyal, habitual, or just accidental?
The other day, I came across this post on LinkedIn from Ethan Decker asking if buyers were brand loy...
How advertising influences sales over time
Brands act as a mental shortcut for decision making, built up over time from direct and indirect lea...
How purchase decisions are made
The chart shown above is an evolution of one that I helped create at Kantar. It is my attempt to sum...
Can the brand bias sideline our other search biases?
This post describes why I bought a Mountain Hardwear Ghost Whisperer UL down jacket. However, ...