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I see a lot of posts about the role of attention in advertising on LinkedIn. Attention is important ...

OK, maybe that title is a little misleading. Rock star advertisers usually get awarded Lions at Cann...

I was not surprised to see that The Future of Creativity finds that 83% of brand and agency marketer...

So much gets said about the importance of creativity in advertising, but it is not enough just to be...

In his recent presentation as part of the IPA's 3rd Age of Effectiveness Les Binet stated,"Most of t...

Let's be clear up front, the answer to the question posed in the title is it depends. The frequently...

Super Bowl 2022. It is at times like these that I must remind myself of two things. First, I am not ...