Get Nigel’s Opinion

My thanks to Derrick Rozdeba for reminding me of this post of mine about the fine art of making an i...

Super Bowl 2022. It is at times like these that I must remind myself of two things. First, I am not ...

For years marketers have capitalized on the mind's capacity to imagine and remember. Today, however,...

The reference to an "advertising message" makes me wince. The word "message" seems to imply that the...