Get Nigel’s Opinion

 In June 2007 Apple launched the iPhone. Despite initial criticism, the iPhone changed the way ...

The objective of marketing is to make it easier for people to choose the marketed brand. The basic r...

A paper which starts with the statement, "Advertising often aims at creating and reinforcing brand d...

In a previous post I detailed why I think that the basic recipe for marketing success needs to be ea...

I believe that a brand's greatest asset is its ability to command the price it chooses, not one that...

The fact that a title asking, 'Are the '4Ps of marketing' still relevant?' appears on a website like...

The true value of a brand is defined not just by how much its products or services get sold, but als...