I am fed up with hearing distinctive brand assets talked about as if they are a magic fix for poor b...
Get Nigel’s Opinion
Buying a tube of toothpaste should not cause anxiety
This title was lifted from an old post by one of my friends on Facebook and which led me to won...
10 actions that will drive profitable share growth
Over the last few years I have compiled this list of 10 actions that will help drive profitable mark...
What makes a brand distinctive?
In Chapter 8 of How Brands Grow, Byron Sharp states: "Rather than striving for meaningful, perceived...
Thank you, Professor Sharp. Yes, thank you.
Mark Ritson wrote an article in Marketing Week titled, "We should thank Byron Sharp, not attack him....